Email Marketing System
There are many email marketing systems out there that can help you take your business to the next level.
In this blog post we'll talk about why email marketing systems are important to your business, how to automate the communication between you and your leads, how email marketing systems help to reduce spam, the danger for people who abuse email marketing and why people can get annoyed (Note: it's not all about the frequency), and how it can serve as one of the most powerful tools necessary for you to begin building your list of hot leads. I'll also recommend two of the hottest email marketing systems out there.
Why are Email Marketing Systems Important To Your Business
Email marketing systems are important for your business because they literally automate the way you build and communicate with leads that come into your business. You've seen it all the time, where you have a website that asks for your name and email in exchange for something of value or in exchange for something that can solve a common problem that you might be having. Think about what can be really helpful to you and your business. Is it not worth giving up your name an email.
If someone had a video that revealed 15 ways to find hot leads and they only asked for your name an email, wouldn't that be worth it? If that is something that you need for your business, then I think it would absolutely be worth it. Now once you sign up (or opt in), you become apart of that website's email marketing system. At this point email marketing systems will allow that website owner to follow up with their leads using what are called email autoresponders.
How To Automate the Communication Between You and Your Prospects
Email autoresponders are emails that are pre typed and stored inside the email marketing system and are scheduled to be emailed to the subscriber on certain days and at certain times. This is why you receive emails from certain websites when you give them your name and email address. This process is called an email marketing campaign and is useful for following up with subscribers, delivering your information, and being able to communicate with your list effectively.
Think about how many people come to you asking the same questions about your business. Think about how many times you have to repeat the same thing to someone over and over again. Think about how much effort it takes to add people to your address book manually and when you want to email them, you have to shove all the email addresses in the BCC (Blind carbon copy) line. Now if you forget to put them in the BCC line, then you just exposed everyone's email addresses and now you've given spam the ability to take over.
Wouldn't it be nice to automate this process? Email marketing systems actually manage this entire process for you and literally shave off hours of the time you spend trying to manage it on your own.
The Danger Of Solely Relying on Automation When Prospecting
Warning: Don't just automate this process and leave your subscribers hanging. If time permits and they reply to your emails, you'll want to respond as soon as you can to help them on their way. Especially if they are on your team. Now at the same time, it's understandable that you have a busy lifestyle and that it can be tough to communicate with hundreds of subscribers. This is where you can have mlm training systems in place; such as webinars or teleconferences where you can train and answer questions for many people and in one setting. Don't overwhelm yourself with trying to do everything manually. Be a leader and let these email marketing systems work for you.
Problems with using Email Marketing Systems
As powerful as email marketing systems can be for you and your business, they can also cause problems if not done in the right manner. Here are some examples of what I mean:
- Not delivering on what you promise
- Delivering unrelated content that your subscribers don't care about
- Emailing Your Prospects Too Often Without The Value
- Emailing your prospects with boring content
- and many more
These and many others are reasons that can cause your prospect to unsubscribe from your email marketing system. With that said, I'd like to touch on one example that I mentioned above.
Emailing your prospects too often without the value
One lesson I learned about sending out emails is that it has to have value and build a relationship with your subscriber. I actually learned this from a guy named Daegan Smith. Daegan is known for positioning his business to never call a single lead while still being able to help thousands of marketers make money online. You see Daegan sends out a lot of emails. However, all of his emails are jam packed with value. Honestly, I never stayed subscribed to someone who emails as much as Daegan does and that is simply because I didn't see the value.
Daegan sends me emails and I can learn from him and grow my business. He sends me opportunities I can capitalize on to grow my business and also tips and tricks that he is using to grow his business that I can duplicate. This is pure value to me and I don't care if I get an email every day or even twice every day from Daegan. Sometimes he sells or recommends products I need. If I want it I get it and if I don't want it, then I don't get it. It's really that simple.
Don't be afraid to email your prospects often, as long as you offer value. If all you're doing is selling every single day or giving them useless information and not offering the value they deserve and expect from you, then you'll likely see your unsubscribe rate sky rocket and that is not a good thing.
Email marketing systems are powerful and help you build your business by helping you to generate leads and communicate with them as well. You can use it to train your team and follow up with new distributors who have joined your business.
The best email marketing systems I know of are Aweber and GetResponse. You can learn more about each system by clicking the link below and it will take you to another page on my blog that gives you more insight on each:
Click Here For More Information About Aweber
Click Here For More Information About Get Response
Email marketing is crucial if you want to grow a successful business online. This is all apart of your mlm marketing system that is necessary for you to grow a successful online business that allows you to attract leads to you instead of the other way around. Stop chasing your friends and family and become the hunted. Stop doing all the manual work on your own and get the time back that you deserve.
Sign up below and I'll give you the exact step by step blueprint system I use to grow my business. You can use this system to market your primary business the right way and it will allow you to make money inside and outside of your company. It doesn't matter if you're just getting started of if you've been in the business for years and years. You need a system in place and my marketing system can help.
I'll also throw in some more email marketing tips that can help you make more money in your business, whether people join it or not!
To Your Success,
J. Lamar Ferren
Systematic Marketing Coach
